Once identified: finding the right person within the company
One address!
Internal company bottlenecks
Seat of the licensee / Seat of the licensor / Territory to be covered by the license
Approval of the songwriter / artist where required
Straight to the right people!
Bottom of the pile
Requests with limited budgets (mostly from smaller countries) end up last in line, which economically makes sense.
This is a lose-lose situation: the requester doesn’t get his song, and from the catalogue owner’s perspective: quantity over quality adds up quickly! (btw: this is pretty well described in The Long Tail by Chris Anderson, that has become a classic.)
Your request counts!
Inefficient communication
No uniform clearance procedure
No updates on progress
A responsive sounding board
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