A tool for a streamlined licensing process. Photo Courtesy of National Reso-Phonic Guitars, Inc. ClearASong®
ONE STOP SHOP FOR CLEARING MUSIC
Simple and intuitive tool
Go with the flow and let yourself smoothly navigate through the process.
Optimized routing
No time to waste, take a shortcut straight to the guys who decide.
Client portal
Check the status of your request at any time.
Deal maker
Once approved, the contract rolls out.
Contract management
Check your rights and extend them from your sofa.
I’m syncing…
When we talk about synchronizing or “syncing”, we actually mean the use of existing music in support of new content. Most of the time, it concerns audio visual productions such as TV programs, series, films and TV-commercials. However, some advertisers want that one specific song in their radio commercial or TV ad to boost the image they want to create around their brand. Before using music to this end, you must clear the rights.
Sampling?
“Sampling” is taking a small piece of a song to integrate it into a new song. This requires the permission of the original songwriter (usually represented by a music publisher). When you pick the sample from the original recording, you also need the authorisation of the owner of the recording, namely the record company.
Making a new version?
When you bring an identical version of an existing song (“straight cover”), it suffices to file a declaration with the collective rights society (such as Sabam in Belgium). However, as soon as you make a change to the structure, melody or lyrics of the song, or want to make a translation of it, you will need the permission of the original songwriter, who is usually represented by a music publisher.
We make it happen!
The clearance process is often a lengthy and squirrely gauntlet of an obstacle course. Identifying the rights holders is quite a hassle, not to mention getting their feedback in time for a still uncertain outcome! This can be a real nightmare for content creators and advertisers, all the more so when being under time pressure.